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Six Top Social Networks Where Teens Have Profiles
After reading the eMarketer report, “Snapchat Holds Potential for Brand Engagement with College Kids,” the above graphic I found to be interesting. Facebook, Instagram, Snapchat, Twitter, Google+...
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Gallup Poll says Social Media Fails Early Marketing Hype
It may be too soon to mourn the death of social media. Is it too soon to announce the death of social media and marketing? According to the June 23, 2014 Wall Street Journal article, “Social Media Fail...
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Top Five Methods Brands Use to Measure Social Media Content
From the eMarketer June 30, 2014 article, “Finally, Most Brands Measuring Social Content Effectiveness,” we learn that the top five methods that brands use to measure the effectiveness of their social...
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Sorry That Hashtag is Already Taken
Sometimes I think every marketers dream is to have their brand become the most trending hashtag on Twitter, so what happens when a hashtag used for one company or product ends up causing confusion with...
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Citigroup and Pfizer Social Media Strategy
As a multinational banking and financial services corporation, Citigroup, better known as Citi has a large social media presence along with Pfizer. Paul Michaud of Citi and Brenna Robinson from...
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